ABOUT US

OUR STORY

COMPASSIONATE CARE WITH A PERSONAL TOUCH

At Heart & Smiles, we believe that everyone deserves to live with dignity, comfort, and independence in the place they call home. Founded on the core values of compassion, trust, and community, we have dedicated ourselves to providing personalized in-home caregiving services to individuals and families across Madison, Wisconsin. Our mission is simple: to enhance the quality of life for our clients by delivering exceptional care and support through every stage of their journey.

Whether it’s helping with daily living activities, offering companionship, or providing specialized care, we treat every client like family, ensuring their needs are met with the utmost respect and kindness.

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OUR MISSION

To provide personalized, compassionate, and high-quality in-home care services that enhance the lives of our clients, promote their independence, and offer peace of mind to their families.

At Heart & Smiles, our caregivers are not just professionals—they are companions, advocates, and extended family members. Our mission drives us to go beyond simply delivering care; we build meaningful relationships that foster trust, comfort, and genuine happiness in the lives of those we serve.

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OUR VISION

To be the leading caregiving agency in Madison, known for our compassionate approach, exceptional service, and unwavering commitment to the well-being of our clients and their families.

We envision a community where individuals and families can access reliable, compassionate, and personalized care that allows them to thrive in the comfort of their own homes. Through continuous innovation, rigorous training, and a deep-rooted commitment to our values, Heart & Smiles aims to set the standard for excellence in caregiving.

OUR VALUES

At Heart & Smiles, we are guided by core values that shape the way we deliver care and interact with our clients:

We believe in treating every individual with empathy and respect. Our caregivers go above and beyond to ensure our clients feel valued, loved, and cared for every day.

Trust is at the foundation of everything we do. We maintain the highest standards of professionalism and transparency in our care services, ensuring that families feel confident in choosing us.

We honor the dignity, culture, and preferences of each client. Every care plan is personalized, taking into account the unique needs and desires of our clients, ensuring they receive the most respectful and effective care.

We strive for excellence in every aspect of our services, from the initial consultation to daily caregiving. Our caregivers are highly trained, passionate, and dedicated to delivering the best possible care experience.

Family is at the heart of Heart & Smiles. We work closely with families to provide peace of mind, ensuring they remain informed and involved in the care process.

OUR JOURNEY

Heart & Smiles was founded out of a personal experience with caregiving and a deep understanding of the challenges families face when caring for their loved ones. Our founder saw the need for a caregiving agency that goes beyond simply providing assistance. We wanted to create an agency that genuinely connects with clients, offering them a sense of belonging and comfort, while supporting their physical, emotional, and mental well-being.

Starting as a small, family-owned agency, Heart & Smiles has grown into a trusted caregiving partner in the Madison community. Over the years, we’ve earned the loyalty of countless families who trust us with the care of their loved ones. Our passion for caregiving drives us every day to expand our services and reach more people in need of compassionate care.

 

CARING FOR YOU.

SMILING WITH YOU

At Heart & Smiles, our caregivers are the backbone of our success. We believe that great care starts with great people, which is why we carefully select, train, and support our caregivers to ensure they have the skills and compassion necessary to deliver exceptional service. Our team is made up of experienced professionals who share a common goal: to make a positive difference in the lives of those they care for.

GET IN TOUCH

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Each of our caregivers undergoes rigorous background checks, comprehensive training, and continuous education to ensure they are fully equipped to meet the diverse needs of our clients. More than that, they are committed to building long-lasting relationships with clients and their families, creating a warm and supportive environment that feels like home.

WHY CHOOSE US?

When you choose Heart & Smiles, you’re choosing more than just a caregiver agency—you’re choosing a partner who is deeply invested in the well-being and happiness of your loved ones. Here’s why families trust us:

We understand that every individual’s needs are unique. That’s why we work closely with families to create customized care plans that cater to the specific preferences, health needs, and lifestyles of our clients.

Our caregivers are not only skilled professionals, but they are also compassionate individuals who genuinely care about the people they serve. They build strong, trusting relationships with clients, providing both physical and emotional support.

We believe that family involvement is key to successful care. Our team communicates regularly with family members, keeping them informed and involved in their loved one’s care journey.

We offer flexible care packages that can be tailored to your needs, whether it’s short-term respite care, part-time assistance, or full-time care. Our goal is to ensure that your loved one receives the support they need, when they need it.

 

OUR COMMITMENT TO

THE MADISON COMMUNITY

As a locally-owned and operated agency, Heart & Smiles is proud to be an integral part of the Madison community. We are committed to giving back to our neighbors by providing high-quality caregiving services that promote independence, dignity, and well-being. We believe that by supporting individuals in their homes, we contribute to the health and strength of our community as a whole.

JOIN THE HEART & SMILES FAMILY

We understand that finding the right care for your loved one is a deeply personal decision. That’s why at Heart & Smiles, we’re more than just caregivers—we’re a family that’s dedicated to supporting you every step of the way. If you’re looking for a caregiving partner who will treat your loved one with the care, respect, and kindness they deserve, we invite you to join the Heart & Smiles family.

CONTACT US

Our customer service representative helps you to understand what we offer for your business goals.